Opportunities don’t happen. They are created.
Let’s say you’re a new lawyer in town and you don’t have enough people visiting your website. Some SEO is in order, and perhaps a few SEM campaigns. You might also want to join a social network, and just start talking. Little bits (say, 140 characters or less?) of useful information can go a long way in building a relationship. And getting people to engage with you is a crucial step to building something special.
[Insert your scenario here.] Then give us a call. Let’s talk about it.
Cost-per-click (CPC) advertising
Google AdWords, Bing, Yahoo! and Facebook. We got you covered.
You have a huge opportunity here to get a lot for a little. Your boss loves to hear that (although she probably refers to it simply as ROI). Bottom line — you choose who you want to see your ad, and you get to show it to them for free. You only pay when they click on it.
Google, Bing & Yahoo! all offer CPC advertising. Here we’ll display your ads only when people search for certain keywords. We’ll even research what keywords people are searching most often. Then we’ll create the ads and manage the campaigns, sending the right kind of traffic to your site &mash; the kind that turn into customers.
Facebook ads give you the ability to target specific people. Very specific people. Choose a city, state, age, male or female, education level, specific keywords and even shoe size on a person’s Facebook profile. You can also choose how much you want to spend for each click on your ad, as well as set a daily budget. OK, maybe not shoe size.
If all this sounds confusing, check out our overview for those who are new to the online world. (A great resource for new businesses)
Email marketing
Even with the popularity of Facebook and Twitter rising, you still receive many notifications from these popular sites via email. For many online retailers, email is still the preferred way to generate sales. Why? Raise your hand if you have more than one email address. Now raise it if you check email more than once a day. On your mobile phone? While at work? At home? Walking the dog? You ran out of hands, didn't you?
We’ll devise an appropriate email marketing strategy for you. We’ll write the content, design & send the emails, and acquire new subscribers. You’ve already got all the right stuff. We’re just going to show it off to a few more people.
Social media strategy
Facebook, Twitter, your company blog, product reviews on your website. All of these things are connected. They give your customers a voice. And when people have an easy way to speak out, they usually take advantage of it.
We’ve all been introduced to someone through a mutual friend and heard, “Oh, I’ve heard so much about you.” And we always want to know what it was they heard. Let’s make sure, for your company’s sake, that it’s all positive.
