W. B. Garrett
A brand-new look for Richmond homebuilder, W. B. Garrett, with a beautiful photo gallery & simple way to view floor plans.
Launched April 2010 | wbgarrett.com »
This project was a collaboration between NFUSION, Inc., Aquent, and Escape Creative. Many thanks to both of them for the opportunity to work on this project.
Speak to your audience
A W. B. Garrett customer is probably not your typical first-time homebuyer. Their homes are beautiful, elegant and spacious – many of which contain three floors and enough yard space for the whole family. As with any business, the website needs to speak to it’s audience. Color choices and font styles were two of the elements we used to cater to the more experienced homebuyer.
Photos & floor plans
W. B. Garrett already had some beautiful photos for many of their homes. And we took advantage of that. We recognized this as an opportunity to leave a lasting impression on site visitors. The site contains several photo galleries for specific homes, as well as a slideshow on the homepage that illustrates the lifestyle in a W. B. Garrett community. The floor plans for all 20+ models are also easily accessible.
Small site changes
Most small businesses don’t maintain a large budget for web design, and we understand that. We used a simple solution (CushyCMS) to allow W. B. Garrett to manage the content on their own. This allows them to keep information current without spending unwanted marketing dollars.
