What makes a good 404 page

There are many galleries that list creative 404 pages. They are a lot of fun. And in most cases, appropriate for that site (a social network, a freelance designer, a creative marketing firm). But what if you’re a small, conservative business going for function over creativity? Let’s talk about what makes a 404 page function well. Here are the dos & don’ts. Read entire post »

Submit your website to local search listings

Google, Bing & Yahoo! all offer free local business listings on their search engine results pages (SERP). When someone includes a city & state in their search, these local business results are displayed before the organic results. You could own the #1 spot on Google for “lawyers in richmond va,” but you might be the 15th site listed on the SERP. Read entire post »

Working with transparent images – .png vs .gif

This post discusses the use of transparent images on the web. The 3 most common image file types — .png, .gif, .jpg — have their pros and cons. But some are definitely more effective for achieving transparency with cross-browser support. Read entire post »

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